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Uruma Marche in Uruma City is the perfect stop during your Okinawa trip.
Here you’ll find everything from fresh vegetables and fruits, meat and seafood, processed goods, and Okinawan souvenirs, plus a food court where you can sit down and eat.
It’s a market deeply rooted in local life yet also a convenient and fun hidden gem for travelers. This article will take a closer look at its many charms.

Uruma Marche is a commercial facility located in Maehara, Uruma City, Okinawa.
It offers fresh local foods, Okinawan specialties, and souvenirs all in one place, making it known as a hub of Okinawan cuisine loved by locals and visitors alike.
| Item | Details |
|---|---|
| Business Hours | Farmers Market 9:00 am - 8:00 pm Uruma Shimin Shokudo 11:00 am - 4:00 pm Uruma Terrace (Food Court) 11:00 am - 6:00 pm |
| Address | 183 - 2 Maehara, Uruma City, Okinawa 904 - 2235 |
| Official Website | https://urumarche.com/ |

The interior is bright and spacious, buzzing with locals shopping for their daily needs.
The fruits and vegetables are colorful and fresh, and even picking them up conveys their quality. Travelers can also easily shop here, making it a handy stop along the journey.

There are also well-stocked seafood and meat sections. Locally caught fish and locally raised meats are displayed together, showcasing the abundance of Okinawan food.



The market doesn’t only sell fresh foods—it also offers plenty of Okinawan processed goods.
From everyday seasonings like miso and bonito flakes to popular sweets for tourists, the lineup is wide-ranging, making it possible to buy all your souvenirs in one stop.



Uruma Marche not only has a market but also a cafeteria and a food court.
At “Uruma Shimin Shokudo” and “Uruma Terrace,” you can easily try Okinawan dishes such as Okinawa soba, making it a convenient stop during sightseeing.
| Shop Name | Category | Business Hours | Highlights |
|---|---|---|---|
| Okinawa Iidako-ya | Takoyaki | 10:00 am - 5:30 pm | Specialty takoyaki with whole baby octopus. Batter kneaded with local "Kugani eggs" and a unique mozuku seaweed sauce. |
| Okinawa Suba-ya | Okinawa Soba & Desserts | 11:00 am - 5:00 pm | Creative takes on classic Okinawa soba such as "Spicy Miso Soba," "Garlic Stamina Soba," and "Goat Soba." Also serves shaved ice and soft cream. |
| Katsuren Fishery Tempura Shop | Tempura & Snacks | 11:00 am - 6:00 pm | Famous for "Mozuku Tempura," made with locally harvested mozuku seaweed. Mozuku dumplings that gained national attention are also available. |
| EST Uruma Marche Branch | Takeout & Fast Food | 11:00 am - 6:00 pm | Burgers made with Uruma - raised Wagyu beef "Ayahashi Beef." Also offers taco rice and pizza with hearty portions. |
| Harvest Hamburger | Hamburgers & Fast Food | 11:00 am - 6:00 pm | Gourmet burgers with fluffy buns and juicy patties. Toppings include Okinawan flavors like shikuwasa mayo. |
| Men to Meshi Souhachi-ya | Ramen & Rice Bowls | 11:00 am - 5:00 pm | A ramen specialty shop featuring hearty pork backfat ramen with fresh garlic. Thick noodles and large toppings are its hallmark. Donburi rice bowls and limited menus are also available. The exclusive "Uruma Ramen" can only be enjoyed here. |
For a glimpse of the atmosphere, check out the introduction video on the official YouTube channel.
Uruma Marche Official YouTube Channel
Uruma Marche is an essential part of daily life for locals, and at the same time, an attractive spot for travelers.
It’s larger than most roadside stations, offering food, souvenirs, and dining in one place, making it easy to experience Okinawan food culture in a single stop.
When visiting Uruma City, be sure to drop by “Uruma Marche.”