- A Stroll Through Dogo Shopping Street: Local Eats, Souvenirs & Travel Tips
- Explore the retro charm of Dogo Shopping Street with local specialties, souvenir picks, and helpful travel info—perfect for first-time visitors.
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Dogo Onsen in Matsuyama City, Ehime Prefecture, is known as Japan’s oldest hot spring town. This charming destination blends historic streetscapes with art and gourmet experiences.
This article introduces 12 carefully selected spots that you can explore on foot around Dogo. From the moment you step off at the station to the final soak of your hot spring tour, we’ll guide you through the unique scenery and experiences that make this town special.
If you’re arriving by public transportation, Dogo Onsen Station is your gateway to this hot spring town.

From the moment you step onto the platform, you’ll feel a nostalgic atmosphere and the warmth of the town. The Western-style wooden station building, reminiscent of the Meiji era, sets the perfect scene for the start of your Dogo adventure.
In front of the station, you’ll find famous attractions like the Botchan Train and the Karakuri Clock, building anticipation for your exploration. At night, the station is beautifully illuminated, creating a magical atmosphere that welcomes visitors.
“Botchan” is a novel published in 1906 by the famous Japanese author Natsume Soseki, with Dogo Onsen serving as one of its settings.
The Botchan Train is a steam locomotive-style sightseeing train that evokes the Meiji era atmosphere of the novel. Its wooden carriages, closely resembling the originals, and the sound of its whistle transport visitors back to a more romantic time.

A display train can be seen in front of Dogo Onsen Station, and on weekends and holidays, you can actually ride the operating train. This train, where literature and history intersect, offers one of the most unique experiences in Dogo.


For information about the Botchan Train schedule, please visit the official website of Iyotetsu Railway.

The Botchan Karakuri Clock is a mechanical clock standing about 10 meters tall in the plaza in front of Dogo Onsen Station. On the hour, characters from Natsume Soseki’s novel “Botchan” appear to the accompaniment of music. The comical performance delights visitors of all ages. It’s a perfect spot for meeting up or taking a break during your sightseeing.


Dogo Shopping Street is an arcade-covered shopping street connecting Dogo Onsen Station to Dogo Onsen Honkan. As the main tourist street, it’s always bustling with visitors. Local specialties like mikan (citrus) sweets, popular Imabari towel shops, variety stores, and cafes line both sides, making it perfect for a stroll. There’s also a tourist information center, so first-time visitors can feel at ease. Rain or shine, this is the gateway to Dogo sightseeing.
Read more about Dogo Shopping Street
Dogo Onsen offers three public bathhouses, each with its own distinct character. All are within walking distance, so you can choose based on your travel style and available time.
Each bath embodies Dogo’s history and hospitality. Whether at the start or end of your trip, a visit promises a moment of relaxation for body and soul.
Read more about Differences Between the Three Dogo Onsen Facilities

Yu Shrine is quietly nestled on a gentle slope behind Dogo Onsen Honkan. It has long been worshipped as the guardian deity of Dogo’s hot springs and remains a spiritual anchor for the local community. Away from the bustle of the town, this peaceful spot with its serene atmosphere is perfect for a break during your walk.
Read more about Yu Shrine

Located on a hill away from the tourist crowds, Sora no Sampo-michi (Promenade in the Sky) offers a natural hot spring foot bath with panoramic views of the sky. Sitting on a bench while soaking your feet, you’ll be soothed by the sounds of wind and birdsong. It’s the perfect place to relax without worrying about time—a great refresher during your trip. Best of all, it’s free!

Read more about Sora no Sampo-michi

Isaniwa Shrine is located on a hilltop a short walk from the center of Dogo Onsen. Its striking vermillion-painted halls and long stone stairway make a lasting impression.

The current shrine buildings were reconstructed during the Edo period and feature the “Hachiman-zukuri” architectural style, similar to Yasaka Shrine in Kyoto. Designated as a National Important Cultural Property, it holds significant historical and architectural value.
At the top of the stone steps, you’ll be rewarded with a pleasant view overlooking the surrounding townscape.

| Item | Details |
|---|---|
| Visiting Hours | 9:00 am–5:00 pm |
| Closed | Open year - round |
| Phone | 089 - 947 - 7447 |
| Official Website | https://isaniwa.official.jp/ |
| Parking | 57 spaces behind the shrine (6:00 am–6:00 pm, 1 hour free for worshippers) |
| Address | 173 Sakuradani - cho, Matsuyama, Ehime |

Dogo Park is a historical park developed on the site of the former Yuzuki Castle.
Once the center of Iyo Province during the Sengoku period, the castle’s traces remain while the park now serves as a local retreat where visitors can enjoy seasonal nature.

The grounds include a reconstructed samurai residence and museum, allowing visitors to learn about Dogo’s history while taking a leisurely walk.

From the hilltop observation point, you can enjoy panoramic views of Dogo town, and in spring, it’s a popular cherry blossom viewing spot.

| Item | Details |
|---|---|
| Hours | 9:00 am–5:00 pm (exhibition facilities) |
| Closed | Mondays (or following weekday if Monday is a holiday), Year - end and New Year (Dec 29–Jan 3) |
| Phone | 089 - 941 - 1480 |
| Official Website | https://dogokouen.jp/ |
| Parking | 100 yen per 30 minutes (available 24 hours) |
| Address | Dogo - koen, Matsuyama, Ehime |

Enmanji Temple, about a 3-minute walk from Dogo Onsen Honkan, is known for its blessings of matchmaking and marital harmony.

The temple grounds feature colorful “Omusubi-dama” cloth balls where you can write your wishes, “Haiku Koi-mikuji” fortune slips about love, and “Haiku Ema” votive tablets where you can write and display your prayers—all perfect for photos.
The beautifully decorated grounds make an ideal spot for creating memories of your Dogo visit.

| Item | Details |
|---|---|
| Visiting Hours | 8:00 am–6:00 pm (Jizo Hall) |
| Closed | Open year - round |
| Phone | 089 - 946 - 1774 |
| Official Website | https://matsuyama-sightseeing.com/spot/54-2/ |
| Address | 4 - 49 Dogo Yuzuki - cho, Matsuyama, Ehime |
With its container-style exterior lit by lanterns and neon, Ura Dogo is a unique nighttime playground just a few minutes’ walk from Dogo Onsen Honkan.

Try the shooting game for 500 yen (8 shots)—knock down all targets and win a local drink, Pom Juice!
There’s also a variety of local gachapon machines and takeout items like ice cream and juice, making it a photo-worthy spot.
Since opening in November 2023, the glowing lanterns after dark and classic attractions like shooting games have become popular, capturing the essence of a traditional hot spring town. It’s a uniquely retro spot where you can enjoy the playful atmosphere of the Showa era.
| Item | Details |
|---|---|
| Hours | Weekdays/Sundays 10:00 am–6:00 pm / Saturdays 10:00 am–9:00 pm |
| Closed | Irregular (often closed on weekdays; check Instagram for updates) |
| Official Website | https://www.instagram.com/ura_dogo |
| Address | 3 - 13 Dogo Yuzuki - cho, Matsuyama, Ehime |
"Dogo Art" offers a unique way to experience contemporary art while strolling through the hot spring town. Art installations are scattered throughout ryokan inns, the shopping street, and foot bath facilities, allowing visitors to naturally encounter artwork during their walks. (Events are held for limited periods)
Previous exhibitions have colorfully adorned Asuka no Yu and the Dogo Shopping Street, with each event’s artistic quality becoming a topic of conversation.
Colorful courtyard installation at Asuka no Yu


Currently, “Mika Ninagawa with EiM × Dogo Onsen DOGO ART” is being held (October 10, 2025 – February 28, 2027). Photographer and film director Mika Ninagawa has teamed up with creative team “EiM” under the theme “A Place for Blooming” to adorn Dogo Onsen Honkan. Thirty-six artworks featuring seasonal flowers, goldfish, and umbrellas are installed on the glass doors at the front and shoji screens on the north side of the building, with lighting displays at night.
Artworks harmonizing with the hot spring town scenery stimulate all five senses and have become popular as photogenic spots.
We’ve introduced 12 sightseeing spots in total. Here are two recommended courses to enjoy a full day at Dogo Onsen, visiting these attractions. Choose based on your travel style.
This course is for those who want to fully enjoy Dogo Onsen sightseeing. It efficiently covers all 12 spots introduced in this article.

Start from Dogo-koen Station, one stop before Dogo Onsen Station, and visit Dogo Park, Isaniwa Shrine, and Yu Shrine. The early part involves some uphill walking with stone steps, so take a break at Sora no Sampo-michi’s foot bath to refresh yourself.
After enjoying Enmanji Temple and the arcade, it’s time for the main event—Dogo Onsen. Refresh your entire body here, then head to Dogo Shopping Street for souvenirs and sweets.
This course starts with Dogo Onsen and then explores the sightseeing spots. Since you begin with the main attraction, you can easily adjust your schedule based on time and interest.


Dogo Onsen offers much more than just hot spring bathing. From retro station buildings to literary and art spots, quiet moments at shrines and temples, and photogenic entertainment venues—everything is packed within walking distance.
All 12 spots introduced here can be explored on foot, with the flexibility to combine them according to your schedule and mood. As seasons change, so do the scenery; as new art and shops appear, each visit to Dogo brings fresh discoveries.

With new shops joining the streetscape and seasonal landscapes and art exhibitions rotating, Dogo Onsen continues to evolve, offering different expressions with each visit.
Even for first-time visitors, this walkable town of Dogo is a destination where you can enjoy yourself without getting lost. We hope this guide helps with your travel planning.
