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If you’re traveling to Matsuyama in Ehime Prefecture, you might want to visit a hidden gem that only locals know about.
When I asked a friend living in Matsuyama to recommend a truly delicious yakitori restaurant, the first place they mentioned was “Torisho.”
Nestled in a quiet alley just off Okaido, Matsuyama’s main entertainment district, this unassuming spot is a favorite among regulars.
It may feel a bit intimidating for tourists to walk in unannounced, but the food and atmosphere are well worth it.
True to its reputation as a “hard-to-get-into local favorite,” I was lucky enough to grab a counter seat right after opening. (Reservations recommended.)
The yakitori was excellent, and the owner’s hospitality and the relaxed vibe made a strong impression.
Torisho is a yakitori specialty restaurant tucked away in an alley near Okaido in Matsuyama. Known for its expertly grilled skewers over charcoal and warm hospitality, it’s been loved by locals for years.
As you enter, you’re greeted by a U-shaped counter that defines the cozy interior.
Seating is limited, but the close proximity to the grill lets you enjoy the sizzling sounds and rich aroma of skewers being cooked right in front of you.
Each seat is neatly set with a personal tray, making it easy for solo diners to feel at home.
In fact, many regulars come alone, creating a relaxed and welcoming atmosphere for everyone.
A showcase in front of the counter displays the skewers waiting to be grilled.
Each one is cooked to order, and watching the preparation is part of the experience.
One of Torisho’s highlights is its pricing—skewers range from just ¥70 to ¥320, offering excellent value for the quality.
The skewers are small and easy to eat, allowing you to sample a wide variety without overindulging.
| Item | Price |
|---|---|
| Kawa (chicken skin) | ¥70 |
| Oyadori (chewy chicken thigh) | ¥110 |
| Kimo (chicken liver) | ¥110 |
| Neck (chicken neck meat) | ¥110 |
| Negima (thigh and leek) | ¥110 |
| Hatsu (chicken heart) | ¥110 |
| Sunazuri (chicken gizzard) | ¥110 |
| Beef belly skewer | ¥210 |
| Pork & leek skewer | ¥210 |
| Momo (chicken thigh) | ¥250 |
| Tebasaki (chicken wing) | ¥250 |
| Sasami mentaiko (chicken tender with mentaiko) | ¥320 |
| Tebasaki mentaiko (wing with mentaiko) | ¥320 |
| Shimeji roll (shimeji wrapped in pork) | ¥210 |
| Enoki roll (enoki wrapped in pork) | ¥210 |
| Shiso pork roll | ¥210 |
| Quail egg wrapped in pork | ¥210 |
| Tsukune (chicken meatball) | ¥110 |
| Quail egg | ¥160 |
A crisp serving of cabbage is provided as an appetizer, perfectly complementing your first drink.
The menu ranges from classics to vegetable-based and creative skewers.
Each is grilled with precision—crispy on the outside, juicy on the inside.
Start with the classics: “Kawa” for ¥70 and “Negima” for ¥110.
The smoky char and just-right fattiness are incredibly addictive.
Next, try “Shiitake,” “Pork and Leek,” and “Shishito.” The combo of charred vegetables and pork pairs beautifully with drinks.
Gentler options like “Shiso Roll” and “Eggplant” are also crowd favorites.
The aroma of shiso and the juicy eggplant add a refreshing touch.
Heftier skewers like “Sasami Mentaiko” for ¥320 and “Tebasaki” for ¥250 are must-tries too.
Each bite reveals concentrated umami and spot-on seasoning.
Torisho’s charcoal grilling brings out the best in each ingredient.
The care and craft in each skewer offer satisfaction well beyond the price.
Look around and you’ll see solo regulars, families, and other locals gathering comfortably.
The unpretentious vibe and homey feel are part of what makes Torisho special.
Run by a local family, the smooth operation behind the grill is matched by genuinely warm service.
Whether you’re alone or with company, you can enjoy your meal at a relaxed pace—no wonder it has so many repeat customers.
As you sip your drink and savor each skewer, time seems to slow down in this comforting space.
Whether you’re visiting Matsuyama for sightseeing or winding down after work, Torisho is a dependable spot that locals trust.
Each skewer is made with care, the ambiance is calm and inviting, and the owner is genuinely friendly.
Though modest in appearance, the experience leaves you deeply satisfied.
The limited seating actually adds to its charm.
This is one of those places you want to tell everyone about—but also kind of want to keep secret.
Reservations are recommended.
If you’re looking to enjoy yakitori in Matsuyama, make your way to Torisho.
