- Dogo Pudding: A Retro-Cute Dessert Stop in Japan’s Famous Hot Spring Town
- Located in Dogo Onsen, “Dogo Pudding” offers adorable sweets like whole-mikan pudding and a cat-themed retro space perfect for a relaxing break.
Begin Your Journey Through Dogo at the Entrance: Dogo Shopping Street
Right outside Dogo Onsen Station unfolds a charmingly retro street full of nostalgic vibes—Dogo Shopping Street (nicknamed “Dogo Haikara Street”).
Just a casual stroll lets you discover local cuisine, crafts, and traditions. Unique specialty shops like onsen basket stores and mandarin juice tasting counters offer surprises at every turn.
Whether as your starting point or a refreshing stop after a hot spring bath, this shopping street is a perfect fit.
Let us introduce you to this delightfully walkable street, brimming with Dogo’s unique charm.
A Retro Arcade Street Connecting Dogo Onsen Station and the Honkan
Dogo Shopping Street is a 250-meter-long covered arcade that connects Dogo Onsen Station to the Dogo Onsen Honkan. Situated between two key tourist spots, it’s a convenient and enjoyable path for visitors.
Lining the street are eateries offering local flavors, shops selling Imabari towels and Ehime citrus products, and others ranging in style and atmosphere. Onsen basket stores and shops preserving their traditional exteriors add to the charm of wandering through town.
It’s a shopping street where Dogo’s liveliness blends with nostalgic touches, creating a heartwarming walkable experience.
3 Must-Try Local Eats on Dogo Shopping Street
As you stroll through Dogo Shopping Street, enticing aromas will stop you in your tracks.
Here are three highly recommended local delicacies—don’t miss out on these uniquely Dogo and Ehime flavors.
Tai Meshi (Sea Bream Rice)
Tai meshi, a beloved local dish in Ehime, can be enjoyed at several restaurants along Dogo Shopping Street.
Different restaurants offer various styles, such as the fluffy rice-cooked “Matsuyama Tai Meshi” and the sashimi-topped “Uwajima Tai Meshi.”
Matsuyama Tai Meshi
| Restaurant Name | Style | Location |
|---|---|---|
| Kadoya Dogo Tsubakizaka | Uwajima Tai Meshi | 6 - 12 Dogo Yunomachi, Matsuyama, Ehime |
| Marusui Dogo | Uwajima Tai Meshi | 13 - 10 Dogo Yunomachi, Matsuyama, Ehime |
| Kadoya Dogo Ekimae | Uwajima Tai Meshi | 6 - 12 Dogo Yunomachi, Matsuyama, Ehime |
| Shichifukujin Dogo Main | Uwajima Tai Meshi & Hojo Sea Bream Kamameshi | 13 - 23 Dogo Yunomachi, Matsuyama, Ehime |
| Setouchi Cuisine Ajikura | Southern & Central Ehime Style | 12 - 32 Dogo Yunomachi, Matsuyama, Ehime |
| Isshinmaru Dogo | Southern & Central Ehime Style | 6 - 14 Dogo Yunomachi, 2F Wako Bldg, Matsuyama, Ehime |
| Akiyoshi Dogo | Matsuyama Tai Meshi | 12 - 34 Dogo Yunomachi, 2F, Matsuyama, Ehime |
Mandarin Juice Tasting (Iori Main Store)
Ehime is known for its mandarins. Inside the popular towel store Iori Main Store, you’ll find a tasting corner offering multiple mandarin juice varieties at once.
- Unshu
- A familiar, comforting flavor
- A true orange juice aftertaste
- Refreshing aroma with balanced sweetness
- Kiyomi
- A tangy finish that feels like biting into a real mandarin
- Shiranui
- Rich and sticky aftertaste with perfect sweet-sour balance
- Lingers gently on the back of your tongue
There are five varieties in total—compare their flavors and enjoy the fresh nuances.
Dogo Pudding
A new local favorite, Dogo Pudding comes in adorable jars and makes for a sweet treat while strolling the street.
Read more about Dogo Pudding
3 Top Souvenir Shops for Your Dogo Memento
Dogo Shopping Street is full of unique souvenir shops brimming with local character.
Here are three especially popular picks—perfect for personal mementos or gifts for loved ones.
Iori Main Store
The flagship store of the Imabari towel brand “Iori.” You’ll find high-quality, soft-touch towels and limited-edition Dogo-themed items that make ideal gifts.
Iori Main Store Official Website
Ehime Fruit Club: Mikan no Ki
This citrus-themed specialty shop offers sweets and drinks made from local fruits including Ehime mandarins. Colorful jellies, jams, and 100% fruit juices are beautifully displayed—great for souvenirs or gifts.
A highlight is the freshly made juice to-go, along with seasonal fruit gelato and soft-serve. Loved by tourists for their fresh, natural flavors and perfect for casual snacking.
Ehime Fruit Club: Mikan no Ki Official Website
Dogo Rilakkuma no Yu Souvenir Shop
A must-visit for Rilakkuma fans, this specialty souvenir store offers hot-spring-themed exclusive merchandise. It’s a great stop for families and those seeking cute Dogo mementos.
Dogo Rilakkuma no Yu Official Website
Helpful for First-Time Visitors: How to Use the Tourist Information Center
“Where can I get a map?” “How do I ride the bus?” “Can I store my luggage?”
For these questions and more, head straight to the Dogo Tourist Information Center at the entrance of the shopping street.
Inside, you can grab brochures, get updated event info, and consult with friendly staff. Luggage storage is available for 500 yen per item, letting you explore hands-free.
Clean restrooms and a rest space are also provided. You can even sign up for a volunteer walking guide to explore Dogo in greater depth.
Start Your Journey Here—or Come Back After the Bath for More Discoveries
Dining, shopping, spontaneous moments and scenery—
Dogo Shopping Street is perfect for both the beginning of your trip and a stroll after relaxing in the onsen.
Its nostalgic atmosphere and cheerful energy make it a place full of Dogo’s charm.
Whether at the start or as a detour after your bath, enjoy the retro-modern harmony of Dogo Shopping Street and enrich your Dogo Onsen journey.
