Last updated：
Outdoor Day Japan is an annual outdoor event held in Tokyo, Fukuoka, Nagoya, Sapporo, and Kobe.
It’s known for showcasing the latest products from both major manufacturers and garage brands, with a particular focus on camping gear.
In addition to camping equipment, you’ll find booths offering outdoor apparel, food, miscellaneous goods, custom outdoor vehicles, and even tourism information from nature-rich regions. Food trucks are also present, allowing visitors to enjoy meals and drinks.
Every booth is open for sales, letting visitors purchase the latest gear or get flagship models and discontinued items at discounted prices.
Each city’s event is held at different times of the year, typically from spring to autumn, so there’s always an Outdoor Day Japan happening somewhere.
Large items such as tents, tarps, and vehicles are exhibited on-site, making it a hands-on, interactive event that enjoys wide popularity across Japan.
Outdoor Day Japan - Official Site
Due to COVID-19 measures, this year’s event implemented a time-slot reservation system, limiting each visitor to a maximum two-hour stay. (We entered during the 13:00–15:00 slot.)
Let’s take a look at some of the exhibiting brands.
JAF stands for the Japan Automobile Federation, Japan’s largest automobile association, founded in 1963.
It offers 24/7 roadside assistance across the country, free of charge for its members. Services include tire repairs, jump-starts, and vehicle towing.
JAF also promotes traffic safety and is the only governing body for four-wheel motorsports in Japan.
Their booth featured a collaboration with the popular anime “Laid-Back Camp” (Yuru Camp).
Visitors to the booth received limited-edition collaboration stickers with Yuru Camp.
The Yuru Camp Photo Booth featured a display of camping gear used by character Rin Shima, offering a fun photo opportunity.
Yuru Camp Photo Booth
At the booth for THE NORTH FACE, one of Japan’s leading outdoor brands, they displayed and sold new products and flagship models.
The spherical tent “Geodome 4” utilizes a tensegrity structure, providing the strength to withstand winds of up to 26m/s.
It’s spacious enough for 3–4 adults to sleep in, yet folds down compactly.
TRIPATH PRODUCTS is an outdoor gear brand launched in 2019 by Tripath, a metal processing company based in Ishikari, Hokkaido with a 70-year history.
They develop uniquely designed camping gear using their advanced metalworking expertise.
This is a fire pit—functional yet playfully designed.
This is a mosquito coil holder, which can also be used as a lantern shade when fitted with an LED lantern.
TRIPATH PRODUCTS - Official Site
TENT FACTORY is a Japanese outdoor brand established in 2012. They manufacture and sell tents, tarps, and gear for a wide range of camping scenarios, from serious adventures to casual outings.
Their tents are known for high-quality materials and functionality, along with eye-catching designs that stand out at campsites.
They also sold small gear like pegs and hammers at special event prices—about ¥1,000 cheaper than usual.
GOAL ZERO is a U.S.-based manufacturer of portable power stations, headquartered in California. Founded in 2008, it’s known as a global leader in solar power and portable energy.
Their products are used not only for outdoor adventures but also in emergencies such as natural disasters and blackouts. The company is committed to sustainability, using recycled materials in all products.
At the booth, they showcased portable power supplies, LED lights, and solar panels.
Solar panels for outdoor use
Portable power stations
LED lights
WILD-1 is a popular Japanese outdoor retailer founded in 1994. With 24 stores nationwide, they offer a wide selection of tents, tarps, sleeping bags, backpacks, cooking gear, and apparel.
To learn more about the store layout, see our article on WILD-1 Tama New Town.
LOGOS is a beloved Japanese outdoor brand founded in 1928. They manufacture and sell a wide range of gear including tents, tarps, sleeping bags, chairs, tables, lanterns, and cookers.
Their booth featured a wide array of tents for both families and solo campers, along with many other gear items.
In addition to tents, they also showcased various gear such as fire pits.
Coleman is a renowned American outdoor brand founded in 1901 by William Coffin Coleman. The company began with gas lanterns and expanded into tents, sleeping bags, coolers, BBQ grills, and a wide range of camping gear.
It’s a household name in Japan among outdoor lovers.
Their booth prominently featured tents, shelters, and shades.
Tough Screen 2-Room House
Tough Screen 2-Room House - Coleman
4S Wide 2-Room Cocoon III
4S Wide 2-Room Cocoon III - Coleman
CHUMS is an outdoor brand founded in 1983 in Utah, USA.
The brand name “CHUMS” stands for “Climbing Hunting Fishing Mountain Sports,” representing its broad coverage of outdoor activities.
With its vibrant colors and adorable mascot, CHUMS enjoys strong popularity in Japan.
Weber is a barbecue grill manufacturer founded in 1952 in the United States. Founder George Stephen sought to improve upon the typical iron grills of the time and created a durable, user-friendly design.
Weber grills are beloved worldwide for their unique dome-shaped design, durability, and ease of use—and are popular in Japan as well.
At their booth, in addition to displays and sales, they held live demonstrations of grilling chicken and meat, entertaining the crowd with authentic American-style performance.
THULE is an outdoor gear manufacturer founded in Sweden in 1942. It began with bicycle racks developed by founder Erik Thulin and later expanded into automotive roof carriers, cycle carriers, backpacks, and other outdoor equipment.
Known for high durability and safety, THULE products are popular in Japan and are widely available at outdoor and online stores.
At their booth, they showcased car-mounted baskets, rooftop tents, and various gear.
Visitors could see everything from new releases to flagship models installed directly on vehicles—making it easier to visualize real-life use. This hands-on experience is one of the key appeals of outdoor events like this.
CAPTAIN STAG is a well-known Japanese outdoor brand founded in 1976. They offer a wide range of products, including tents, tarps, sleeping bags, chairs, tables, lanterns, and cookers.
At their booth, everything was on sale, allowing visitors to buy gear at bargain prices.
Outdoor Day Japan has been held annually since 2011 and is one of the largest outdoor events in Japan.
Many outdoor brands from Japan and abroad exhibit their newest gear and showcase trends that are likely to become popular in the future.
Whether you’re a beginner or a seasoned outdoor enthusiast, Outdoor Day Japan offers something for everyone. If you’re interested in the outdoors, be sure to visit and experience it for yourself.
