This article is an archived event report from Outdoor Day Japan Tokyo 2023.
Here’s a look at the Tokyo venue.
Outdoor Day Japan Tokyo 2023 Overview
| Item | Details |
|---|---|
| Dates | April 1 (Sat) – 2 (Sun), 2023, 10:00 am – 5:00 pm |
| Venue | Yoyogi Park Event Square & Keyaki Namiki |
| Organizer | Japan Auto Camping Federation |
| Official Website | https://outdoorday.jp/tokyo/ |
Venue Expansion in 2023
As usual, the event took place at Yoyogi Park’s Event Square, but in 2023, Keyaki Namiki was also included, making the venue larger than previous years.
Keyaki Namiki is the tree-lined street that connects Yoyogi Park to Shibuya. Stalls were set up here as well.
A Packed Food Truck Area
The food truck area featured around six to seven trucks, each offering mouthwatering options.
THE NORTH FACE
THE NORTH FACE once again featured a large booth this year. Their tent lineup ranged from solo tents to family-sized models.
Tent & Tarp Display
MOUNTAIN SHOT 1
Apparel Section
THE NORTH FACE outdoor apparel is stylish enough to make you want to buy just by looking.
Chairs, Bags, Cutlery and More
Other products were also on display and available for purchase.
It was a great opportunity to see tent sizes and gear quality firsthand.
CHUMS
This year’s CHUMS booth featured the theme “RECREATION.” It promoted the idea of reusing tent fabric rather than disposing of it.
The booth showcased and sold bags and other items made from repurposed tent fabric.
They even had a tent design unique to CHUMS, with their iconic colorful style.
The CHUMS car was also set up under blooming cherry blossoms, creating a fun contrast of bright paint and spring flowers.
Although the booth was smaller than last year, its unique design and RECREATION theme stood out.
DOD
2023 may have been the first year DOD participated in Outdoor Day Japan.
DOD also had many tents on display.
Tent & Tarp Display
KAMABOKO Tent 3 L
Many other tents, shelters, and tarps were also displayed.
Cutlery & Apparel Sales
The special sale corner was especially popular. DOD products were sold at discounted prices, and the line grew so long that the wait was about an hour.
Known for its unique and creative products, DOD’s booth was lively and filled with displays.
LOGOS
LOGOS also had a large booth, with plenty of tents, gear, and an activity corner for visitors.
Tent & Tarp Display
Their 2023 Spring/Summer release, neos PANEL Screen Double WXL - BC, offered a spacious living area perfect for families.
Tradcanvas Solar Devil Block Screen featured high light-blocking fabric, as its name suggests.
Tradcanvas Tepee 2 Room 300 was a one-pole tent that, by using a half-size inner tent, managed to combine both a bedroom and living space. Side entrances made access convenient.
Fes Breeze 2 Room DUO Plus - BC was a two-room tent with entrances on both sides. Ideal for two adults or a family of three, with a front space useful for shade or privacy. It came with waterproofing, flame resistance, and UV protection.
Tradcanvas Swing Hammock Chair was a chair with hammock functionality. With adjustable angles and a drink holder, it offered comfort and convenience. Portable and easy to assemble.
Swing Hammock Chair (left) & Mini Swing Hammock Chair (right)
At the LOGOS booth, there was also a family-friendly activity corner. This year’s activity was “Let’s Make Popcorn.”
Children eagerly made popcorn using LOGOS’ “Charcoal Chicken Roaster.”
Alongside various exhibitions and sales, the LOGOS booth stood out for creating fun and participatory experiences.
Alpen Outdoors
The booth for Alpen Outdoors, a Japanese outdoor lifestyle retailer and private brand operated by the Alpen Group.
Special sales, a highlight of Outdoor Day Japan, were also held here, with items offered at 30% OFF.
They also hosted a free lottery limited to the first 1,000 participants.
The Alpen Outdoors booth attracted plenty of excitement.
ogawa
The booth of ogawa, a Japanese tent manufacturer with a history of over 100 years.
Numerous new tents were on display, giving visitors a great chance to see the latest products up close.
Tent Display & Sales
The 2023 release, Owner Lodge Type 78R
Another 2023 new release: Pileus
Also new for 2023: Shanty R
Nicknamed “The all-in-one tent with no need for a tarp,” it featured an impressively spacious vestibule.
ogawa’s booth is always known for showcasing a wide variety of tents, and this year was no exception. Large and small models alike were on display, making it an impressive lineup.
SOTO
The booth of SOTO, a brand created by Shinfuji Burner in 1992 specializing in outdoor stoves and burners.
As in previous years, their booth featured a complete lineup of gas burners—something rarely seen even in outdoor shops—making it well worth a look.
In addition to burners, SOTO also develops camping gear. Their 2023 release, the HORUS SOLO T/C, was on display.
The tent’s roof could be opened, allowing safe campfires inside—a major highlight.
The back of the tent also opened, ensuring convenient access even when the front was closed.
As always, the SOTO booth was lively and full of energy.
belmont
The booth of belmont, an outdoor brand based in the Tsubame-Sanjo region of Niigata, Japan.
belmont products are high-quality, yet not often seen in large quantities at outdoor shops. That made this event a rare opportunity to experience them firsthand.
Prices were also set at special Outdoor Day Japan rates, making them more affordable.
Victorinox
The booth of Victorinox, the world’s largest Swiss pocketknife maker founded in 1884.
At the Victorinox booth, alongside their multi-tool displays, there was a corner where visitors could create their own customized multi-tools.
WILD-1
The booth of WILD - 1, an outdoor shop chain that began in Utsunomiya, Tochigi in 1984 and has since expanded nationwide.
As in past years, they showcased and sold tents from their tent-Mark DESIGNS brand.
tent - Mark DESIGNS Tenger Standard Light
Their private brand Qualz was also on display.
Two Days of Outdoor Culture
Outdoor Day Japan Tokyo 2023 brought together a wide range of brands across the expansive Yoyogi Park venue, offering visitors the chance to see, touch, and experience outdoor gear firsthand. From new tents and gear demonstrations to food trucks and workshops, the event created a festival-like atmosphere that appealed to outdoor enthusiasts and families alike.
Looking back at this real-time report, 2023 stood out for the creativity of the booths and the unique ideas of the exhibitors, reflecting the growing energy of the outdoor industry. This event continues to be a place where visitors can encounter new products and discover brand initiatives.
